Leveraging the start of the 2022/3 NFL season, sportswear brand Under Armour and lead football ambassador Tom Brady launched a campaign urging Gen Z athletes to set aside toxic sports star comparisons – to stop comparing themselves to the greats – and instead to ‘Be The Athlete No One Saw Coming’. Created in-house, the… Continue reading Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Tag: Morgan Freeman
Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Following this year’s earlier UK ‘Flow Faster’ London 2012 work from Saatchi & Saatchi (featuring Usain Bolt), Visa and agency TBWA is now rolling out its global ‘Legends’ campaign within its ‘Go World’ Olympic programme. Unlike the earlier ‘behavioural change’ aims of the previous UK Olympic work, this global campaign has more of… Continue reading Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
