Leveraging the start of the 2022/3 NFL season, sportswear brand Under Armour and lead football ambassador Tom Brady launched a campaign urging Gen Z athletes to set aside toxic sports star comparisons – to stop comparing themselves to the greats – and instead to ‘Be The Athlete No One Saw Coming’. Created in-house, the… Continue reading Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
