The start of January saw Under Armour release a star-studded, integrated campaign aimed at engaging athletes of all levels through the shared battle to ‘Dig deep and find that extra gear’ and drive home a brand message about the transformative nature of training. The athlete ambassadors fronting the creative include Jordan Thompson, Seth Curry… Continue reading Under Armour Gets Tough In Star-Studded ‘Dig Deep / Grind Now’ New Year Campaign
Tag: Jordan Thompson
Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Leveraging the start of the 2022/3 NFL season, sportswear brand Under Armour and lead football ambassador Tom Brady launched a campaign urging Gen Z athletes to set aside toxic sports star comparisons – to stop comparing themselves to the greats – and instead to ‘Be The Athlete No One Saw Coming’. Created in-house, the… Continue reading Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
