The start of January saw Under Armour release a star-studded, integrated campaign aimed at engaging athletes of all levels through the shared battle to ‘Dig deep and find that extra gear’ and drive home a brand message about the transformative nature of training. The athlete ambassadors fronting the creative include Jordan Thompson, Seth Curry… Continue reading Under Armour Gets Tough In Star-Studded ‘Dig Deep / Grind Now’ New Year Campaign
