BT-owned EE rolled out a third wave of work under its ‘Hope United’ squad to launch ‘GayVAR’:an integrated campaign which leverages the mobile operators’ status as the lead partner of The Football Association (The FA) and its flagship Wembley Stadium by highlighting and tackling online homophobia in football. Inspired by the game’s VAR (Video Assistant… Continue reading UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
Tag: Saatchi & Saatchi
Toyota Racing Debuts Inclusive ‘Part Of Something Greater’ At NASCAR’s Daytona 500
Toyota debuted its latest sport and racing related campaign, ‘Part of Something Greater,’ during NASCAR’s 2023 Daytona 500 (on 19 February) with a message of inclusion and an objective to grow its audience amongst motorsport fans and a wider audience. Created for the auto outfit’s Toyota Racing division by agency Saatchi & Saatchi and… Continue reading Toyota Racing Debuts Inclusive ‘Part Of Something Greater’ At NASCAR’s Daytona 500
Paralympics NZ Latest TV Commercial Featuring Paralympians Is An ‘Ad For Sale’
An October campaign from Paralympics New Zealand is based around a new TV commercial that the governing body has put up for sale. The commercial features four New Zealand Paralympians – Scott Martlew, Nikita Howarth, Anna Grimaldi and Corey Peters – is shot in a striking, gritty style echoing the creative approach of so… Continue reading Paralympics NZ Latest TV Commercial Featuring Paralympians Is An ‘Ad For Sale’
Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
An imaginative ‘See Like Menna’ strand of Toyota’s global Olympic/Paralympic ‘Start Your Impossible’ initiative sees the automotive giant launch an Instagram account showing what life is like for visually impaired Paralympic Skier Menna Fitzpatrick. This new social campaign aims to offer a better understanding of just what it’s like (and how daunting it is)… Continue reading Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Following this year’s earlier UK ‘Flow Faster’ London 2012 work from Saatchi & Saatchi (featuring Usain Bolt), Visa and agency TBWA is now rolling out its global ‘Legends’ campaign within its ‘Go World’ Olympic programme. Unlike the earlier ‘behavioural change’ aims of the previous UK Olympic work, this global campaign has more of… Continue reading Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
