Hyundai Motor Europe has partnered with Chelsea Football Club as the team’s first sleeve sponsor and the new tie-up was promoted via an integrated ‘For The Fans’ campaign led by a comic photo shoot commercial and a ticket competition. The multi-year partnership, which was initially reported in May but official launched in the second… Continue reading Comic Shoot Spot & Ticket Competition Launch New Hyundai Europe/Chelsea FC Sleeve Sponsorship
Tag: Mobility
Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
An imaginative ‘See Like Menna’ strand of Toyota’s global Olympic/Paralympic ‘Start Your Impossible’ initiative sees the automotive giant launch an Instagram account showing what life is like for visually impaired Paralympic Skier Menna Fitzpatrick. This new social campaign aims to offer a better understanding of just what it’s like (and how daunting it is)… Continue reading Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
Toyota Leverages IOC Tie-Up For Winter Games Via Global ‘Start Your Impossible’ Mobility Repositioning
Toyota leveraged its IOC global partnership around the 2018 Winter Olympics with a blend of international and local market work filtered through its ‘Start Your Impossible’ initiative (which first launched in October 2017 – see case study) to bring to life its new ‘Mobility For All’ positioning. The Japanese headquartered automotive giant is using… Continue reading Toyota Leverages IOC Tie-Up For Winter Games Via Global ‘Start Your Impossible’ Mobility Repositioning
