Under Armour has launched ‘Run To Vote’: its first-ever election-related program which aims to increase voter turnout and to remove some of the barriers which keep Americans from participating in and making an impact in the country’s democracy. The primary objective is make voting less of a struggle for its US employees and the… Continue reading Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Tag: Para-Athlete Ambassadors
Netball Australia Backer Samsung Kicks Off ‘Back in the Game’ Series With ‘Call To Arms’ Launch Spot
Samsung Electronics Australia leveraged its partnership with Netball Australia through a new campaign called ‘Back in the Game’: this content and experience series was developed in harness with the sport’s governing body and a set of athlete ambassadors and it aims to empower and motivate Australian women to defy the daily barriers that stand between… Continue reading Netball Australia Backer Samsung Kicks Off ‘Back in the Game’ Series With ‘Call To Arms’ Launch Spot
Comic Shoot Spot & Ticket Competition Launch New Hyundai Europe/Chelsea FC Sleeve Sponsorship
Hyundai Motor Europe has partnered with Chelsea Football Club as the team’s first sleeve sponsor and the new tie-up was promoted via an integrated ‘For The Fans’ campaign led by a comic photo shoot commercial and a ticket competition. The multi-year partnership, which was initially reported in May but official launched in the second… Continue reading Comic Shoot Spot & Ticket Competition Launch New Hyundai Europe/Chelsea FC Sleeve Sponsorship
Just Eat And John Barnes ‘Put It On A Plate’ Promotes World Cup Takeaways
On 7 June Just Eat launched a summer of soccer social campaign called ‘Put It On A Plate’ that aims to encourage UK footie fans to order takeaways during the World Cup. To celebrate Russia 2018 and to spoof the quaint British fad for dodgy memorabilia (think royal weddings etc), the online food order… Continue reading Just Eat And John Barnes ‘Put It On A Plate’ Promotes World Cup Takeaways
Lions Backer Standard Life’s Activation Inc. Drone Kicks, Ambassador, Digital/Social Work & A Fan ‘Quinnebago’
One of the more funky strands of British & Irish Lions principal partner Standard Life Investments’ multi-strand activation programme sees it tie-up with Sky Media/Sky Sports on the ‘Fan Van’: a branded vehicle driven by former Lion Scott Quinnell which travels around New Zealand following The Lions tour. The Fan Van, nicknamed the ‘Quinnebago’,… Continue reading Lions Backer Standard Life’s Activation Inc. Drone Kicks, Ambassador, Digital/Social Work & A Fan ‘Quinnebago’
