The official beer of the British & Irish Lions, Doom Bar, leverages its rights around the current tour of New Zealand by recreating the historic 1924 fixture between the two rugby sides. The initiative, launched immediately ahead of the first test between the Lions and the All Blacks, sees the Sharpe’s Brewery brand creates… Continue reading British & Irish Lions Beer Partner Doom Bar Recreates Historic Cornish/All Blacks Game
Tag: New Zealand 2017
Lions Backer Standard Life’s Activation Inc. Drone Kicks, Ambassador, Digital/Social Work & A Fan ‘Quinnebago’
One of the more funky strands of British & Irish Lions principal partner Standard Life Investments’ multi-strand activation programme sees it tie-up with Sky Media/Sky Sports on the ‘Fan Van’: a branded vehicle driven by former Lion Scott Quinnell which travels around New Zealand following The Lions tour. The Fan Van, nicknamed the ‘Quinnebago’,… Continue reading Lions Backer Standard Life’s Activation Inc. Drone Kicks, Ambassador, Digital/Social Work & A Fan ‘Quinnebago’
