Leveraging its role as the lead partner of the British & Irish Lions for the 2021 Tour of South Africa, Vodafone expanded its ongoing #UniteThePride activation around the early May squad announcement focused on boosting excitement and awareness, driving jersey sales and official app downloads. This team reveal strand of the initiative, created in… Continue reading Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
Tag: Lions
British & Irish Lions Beer Partner Doom Bar Recreates Historic Cornish/All Blacks Game
The official beer of the British & Irish Lions, Doom Bar, leverages its rights around the current tour of New Zealand by recreating the historic 1924 fixture between the two rugby sides. The initiative, launched immediately ahead of the first test between the Lions and the All Blacks, sees the Sharpe’s Brewery brand creates… Continue reading British & Irish Lions Beer Partner Doom Bar Recreates Historic Cornish/All Blacks Game
