Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action

Land Rover has released a short film on 18 June celebrating the return of rugby at all levels and leveraging spiking interest around the climax of the Premiership Rugby season and the start of the Lions Tour with a piece showcasing the importance the sport for local communities.   Linked to the brands ‘Outspiration’ campaign,… Continue reading Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action

Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement

Leveraging its role as the lead partner of the British & Irish Lions for the 2021 Tour of South Africa, Vodafone expanded its ongoing #UniteThePride activation around the early May squad announcement focused on boosting excitement and awareness, driving jersey sales and official app downloads.   This team reveal strand of the initiative, created in… Continue reading Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement

Land Rover Leverages Premiership Rugby Resumption Via Flatman-Fronted ‘The Restart’

To celebrate the return of rugby, the official vehicle partner of Premiership Rugby put ambassador David Flatman (and his dog) in a new Defender to discuss the rugby and auto industry related challenges of lockdown, the sport’s long pandemic-enforced absence and its approach to embracing the new normal (and he even jokes about making a… Continue reading Land Rover Leverages Premiership Rugby Resumption Via Flatman-Fronted ‘The Restart’