Broadcast rights partner Star Sports again teamed up with former India skipper and cricket icon MS Dhoni to promote the restart of the IPL 2021. The campaign, which is led by a hero film called ‘Rockstar’, was conceptualised by the in-house team at The Walt Disney Company owned Asian media giant The comic creative… Continue reading Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart
Tag: Restart
Gillette UK Rolls Out Paul O’Connell’s ‘Made Of What Matters’ To Leverage Premiership Rugby Restart
To leverage the #RugyRestart, Gillette UK has rolled out a commercial featuring rugby legend Paul O’Connell which first aired in Ireland on Father’s Day. A day ahead of the 14 August Premiership Rugby restart, the ad was amplified across the men’s personal care’s UK digital and social channels. The former Ireland and Lions… Continue reading Gillette UK Rolls Out Paul O’Connell’s ‘Made Of What Matters’ To Leverage Premiership Rugby Restart
Land Rover Leverages Premiership Rugby Resumption Via Flatman-Fronted ‘The Restart’
To celebrate the return of rugby, the official vehicle partner of Premiership Rugby put ambassador David Flatman (and his dog) in a new Defender to discuss the rugby and auto industry related challenges of lockdown, the sport’s long pandemic-enforced absence and its approach to embracing the new normal (and he even jokes about making a… Continue reading Land Rover Leverages Premiership Rugby Resumption Via Flatman-Fronted ‘The Restart’
Premiership Rugby’s Kick-Off Led By Huge 3-Player Twickenham Painting To Announce #RugbyRestart
Premiership Rugby works with Taylor Herring and VCCP Media on giant Twickenham turf art piece to spearhead social campaign seeking to promote the league’s long awaited restart. Objective: Gallagher Premiership Rugby briefed agency Taylor Herring to create a campaign to promote the season re-start and drive awareness and excitement amongst fans. … Continue reading Premiership Rugby’s Kick-Off Led By Huge 3-Player Twickenham Painting To Announce #RugbyRestart
Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
Michelob Ultra leverages its new rights as the NBA’s Official Beer through a restart activation programme which spans a TV and online ad fronted by Jimmy Butler who joyfully sings to himself while he packs for the Orlando bubble as well as a ongoing virtual viewing experience competition. Objective: Michelob Ultra’s marketers briefed agency… Continue reading Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
The first week of August saw another sport look to its return to action when England Netball rolled out a new campaign called #RiseAgain. Led by a social spot which claims that “for every day that we’ve been kept apart from our teammates and the incredible game we all love, we have been dreaming of the day that we can… Continue reading England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
OLG Campaign Drives Virtual Viewing/Betting As Ontario Racing Resumes Behind Closed Doors
A new Ontario Lottery and Gaming Corporation (OLG) digital campaign on behalf of Ontario Racing and developed by agency Juniper Park\TBWA aimed to help Canadian racing fans reconnect with the sport online. As with so many sports, the start of the horse racing season in Ontario was delayed due to the Covid-19 pandemic and now… Continue reading OLG Campaign Drives Virtual Viewing/Betting As Ontario Racing Resumes Behind Closed Doors
BT Sport Launches ‘Noisy Neighbours’ To Celebrate The Return Of The Premier League
On 12 June, a week ahead of the 17 June return of the Premier League, broadcast partner BT Sport celebrated English football’s restart and sought to drive subscriptions with a promo highlighting the ongoing passion fans have for clubs despite matches being behind closed doors. The spot, called ‘Noisy Neighbours’ (referencing the famous words… Continue reading BT Sport Launches ‘Noisy Neighbours’ To Celebrate The Return Of The Premier League
La Liga Spearheads Spanish League’s #BackToWin Restart Initiative Via ‘Applause To Infinity’
An initiative from Spain’s top two divisions – La Liga Santander and La Liga SmartBank – asks football fans to send applause ahead of the behind-closed-doors season re-start. The rights-owner’s campaign aims to bring the sound of the fans back into the stadiums by applauding in the 20th minute of every LaLiga Santander & LaLiga SmartBank match played from the… Continue reading La Liga Spearheads Spanish League’s #BackToWin Restart Initiative Via ‘Applause To Infinity’
AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’
The last day of May saw title sponsor Toyota (Australia) celebrate the 11 June return of the AFL with a spot called ‘We Bounce Back’ which sets out to offer optimism for the future that the worst of the pandemic might be behind us and to leverage anticipation and excitement around the game’s return. … Continue reading AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’
