One of the more funky strands of British & Irish Lions principal partner Standard Life Investments’ multi-strand activation programme sees it tie-up with Sky Media/Sky Sports on the ‘Fan Van’: a branded vehicle driven by former Lion Scott Quinnell which travels around New Zealand following The Lions tour. The Fan Van, nicknamed the ‘Quinnebago’,… Continue reading Lions Backer Standard Life’s Activation Inc. Drone Kicks, Ambassador, Digital/Social Work & A Fan ‘Quinnebago’
Tag: Scott Quinnell
Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
Admiral, the insurance company and shirt sponsor of the Welsh rugby team, is leveraging the Rugby World Cup through a viral of its choir singing the Welsh anthem in the heart of England territory. Welsh rugby classic ‘Hen Wlad Fy Nhadau’ (‘Land Of My Fathers’) was performed flashmob-style in London’s Victoria Station is led by… Continue reading Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
