Leveraging interest in the RBS 6 Nations and solidifying its rugby union credentials and promoting its new rugby website, Heineken rolls out a film with an unlikely narrative that sees Irish and English rugby fans forced to sing together in a stunt spot. The campaign, which aims to bring alive the idea that that… Continue reading Heineken Rugby Club Ad Aligns England & Ireland Fans For Singing Stunt
Tag: Singing
Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
Admiral, the insurance company and shirt sponsor of the Welsh rugby team, is leveraging the Rugby World Cup through a viral of its choir singing the Welsh anthem in the heart of England territory. Welsh rugby classic ‘Hen Wlad Fy Nhadau’ (‘Land Of My Fathers’) was performed flashmob-style in London’s Victoria Station is led by… Continue reading Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
