Vodafone was unveiled as the new front-of-shirt and back-of-short sponsor of the Welsh Rugby Union (WRU)’s men’s national team through an unveiling event and a simultaneous campaign called ‘Rugby Is Calling’. The alliance builds on the telco’s existing sponsorship of the Welsh women’s national team and also adds to its existing rugby union portfolio… Continue reading Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership
Tag: WRU
WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home. The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
Wales Rugby Union ‘For The Jersey’ Leverages New Season & Looks Towards The 2019 Rugby World Cup
What does the Welsh rugby jersey means to players who wear it? That’s the question addressed, explored and answered in a new #ForTheJersey campaign from the Wales Rugby Union launched at the start of the new 2018/19 season. The aim is to celebrate Welsh rugby in the build up to RWC and beyond… Continue reading Wales Rugby Union ‘For The Jersey’ Leverages New Season & Looks Towards The 2019 Rugby World Cup
WRU Shirt Sponsor Isuzu Launches New Fan App To Sit At The Core Of Its #GetRugged Activation
Leveraging spiking rugby interest ahead of the start of the 2018 NatWest 6 Nations, Welsh Rugby Union shirt sponsor Isuzu has launched the #GetRugged Isuzu Rugby app – a one stop shop for rugby fans. The app, developed in harness with RightNow Digital, offers welsh rugby and tournament focused social media content: blending Isuzu’s… Continue reading WRU Shirt Sponsor Isuzu Launches New Fan App To Sit At The Core Of Its #GetRugged Activation
Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
Admiral, the insurance company and shirt sponsor of the Welsh rugby team, is leveraging the Rugby World Cup through a viral of its choir singing the Welsh anthem in the heart of England territory. Welsh rugby classic ‘Hen Wlad Fy Nhadau’ (‘Land Of My Fathers’) was performed flashmob-style in London’s Victoria Station is led by… Continue reading Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Guinness continues to activate its multiple rugby rights with long-form film story-telling in the form of two new stories – Gareth Thomas’ ‘Never Alone’ and Ashwin Willemse’ ‘The Right Path’ – focusing on individual players and revolving around the values and the culture of the sport. As the spotlight shines on England (and Wales)… Continue reading Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
Dove Men+Care activates its home nations rugby union rights through the autumn internationals series with a campaign called #ScrumTogether which is led an emotive spot – fronted by a set of stars from each nations, including Sam Warburton, Cian Healy, Greg Laidlaw and Owen Farrell – reading an adaptation of the Rudyard Kipling poem ‘If’.… Continue reading Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
