World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a limited-time in-game tournament called the ‘Soda Surf Cup’.   Launched at the start of September, the WSL timed the gaming tie around its ‘Rip Curl WSL Finals’ pro surfing event… Continue reading World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’

Kia and Rafa Nadal Foundation launch ‘Kia Clubhouse: Melbourne’ to inspire next generation of tennis fans

The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’.   Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’

NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys

NFL sponsor Tide sought to convince superstitious American football fans to finally wash their lucky jerseys in a TV and social media new season activation featuring Las Vegas Raiders wide receiver Davante Adams and several other grid iron stars.   Created by agency Saatchi & Saatchi NY and helmed by Division 7 director Kris Belman, the campaign… Continue reading NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys

WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home.   The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’

For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of classic arcade game NBA Jam.   Which year has the best All-Star MVP? #ULTRAJAM — Michelob ULTRA (@MichelobULTRA) February 17, 2022   The marketing effort rolled… Continue reading Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’

NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection

Leveraging the start of the ICC T20 World Cup, mid-October saw London-based digital experience and events company NFTIE team up with cricket legend Sunil Gavaskar for the release an official collection of NFTs based on his career highlights.   The initiative, which saw Gavaskar become the first Indian cricketer offer a personal NFT collection, was… Continue reading NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection

M&M’s Premium At-Track Glamping Experience To Bring NASCAR Sponsorship To Life

The summer saw M&M’s leveraged its NASCAR sponsorship through a branded Glampground: : a first-of-a-kind, all-inclusive premium clamping experience for race fans and chocolate lovers at the Kentucky and Bristol Motor speedways.   This US activation, on 13 July and 17 August, aims to offer an unforgettable weekend that ‘deliver on the colorful fun M&M’S is… Continue reading M&M’s Premium At-Track Glamping Experience To Bring NASCAR Sponsorship To Life

Evian’s CGI ‘Baby Lydia (Ko)’ Integrated Campaign Activates Home Town LPGA Golf Major

LPGA world number one Lydia Ko is the face of the 2016 Evian Championship title sponsor’s ‘Baby Lydia’ integrated campaign.   Well, a computer generated baby lookalike (wearing Ko’s signature golf gear and even her on-shirt ANZ sponsor branding) is anyway.   To commemorate Evian endorser Ko’s first major victory on her return to the… Continue reading Evian’s CGI ‘Baby Lydia (Ko)’ Integrated Campaign Activates Home Town LPGA Golf Major

Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience

As the 2016 US Open gets under way, the spearhead of sponsor American Express’ integrated and multi-faceted leverage ‘Like A Pro’ programme led by an immersive ‘Pro Walk’.   Aiming to build on its reputation for leveraging the latest technology to create unique and memorable fan experiences, the payments and credit card outfit has created… Continue reading Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience

Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences

PGA sponsor Samsung rolled out a new Azinger-led ad promoting its official championship TV App and its experiential marketing at the 2015 tournament.   The official patron of the PGA Of America fronts its activation via a new US TV commercial, fronted by golf legend and former PGA winner Paul Azinger, introducing the enhanced 2015… Continue reading Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences