WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home.   The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Wolverhampton Wanderers FC Becomes First UK Football Club To Launch Own Record Label

In the second half of September, Wolverhampton Wanderers FC teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA) to launch a new record label – becoming the first UK football club to have its very own label.   The initiative aims to ensure club-linked performers benefit from the reach of the Premier League football… Continue reading Wolverhampton Wanderers FC Becomes First UK Football Club To Launch Own Record Label

Ian Wright & Eni Aluko Digital Videos Front ITV’s Revived ‘Be Part Of It’ Ad Contest For Free Euro 2020 Airtime

Official UK UEFA Euro 2020 broadcaster ITV has resumed its ‘Be Part Of It’ competition offering brands free primetime tournament airtime to the company which submits the ‘most emotionally engaging ad’.   The campaign call-for-entries is spearheaded by a video fronted by ITV football presenter and former England and Arsenal striker Ian Wright which blends… Continue reading Ian Wright & Eni Aluko Digital Videos Front ITV’s Revived ‘Be Part Of It’ Ad Contest For Free Euro 2020 Airtime

ANZ Reworks Grassroots ‘Dream Big’ Official Cricket Campaign For RWC Ambush

ANZ is repurposing the ‘Dream Big’ grassroots grants scheme support from the ICC Cricket World Cup for rugby to leverage interest in RWC 2015.   With the Rugby World Cup approaching, ANZ has relaunched the grassroots initiative, based around community club facilities upgrades, for rugby to make the most of the public’s appetite for the… Continue reading ANZ Reworks Grassroots ‘Dream Big’ Official Cricket Campaign For RWC Ambush