Heineken leveraged its title sponsorship of European Professional Club Rugby’s ‘Champions Cup’ in Spring 2023 through an integrated ‘Love Rivalry’ campaign spearheaded by audio-enabled outdoor billboards offering fans a chance to playfully celebrate club rivalries. ‘Love Rivalry’, which spans OOH, digital, social, influencer and PR strands, invites supporters (and non-sports fans) to enjoy some… Continue reading Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
Tag: Leinster
Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Guinness continues to activate its multiple rugby rights with long-form film story-telling in the form of two new stories – Gareth Thomas’ ‘Never Alone’ and Ashwin Willemse’ ‘The Right Path’ – focusing on individual players and revolving around the values and the culture of the sport. As the spotlight shines on England (and Wales)… Continue reading Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
