Heineken leveraged its title sponsorship of European Professional Club Rugby’s ‘Champions Cup’ in Spring 2023 through an integrated ‘Love Rivalry’ campaign spearheaded by audio-enabled outdoor billboards offering fans a chance to playfully celebrate club rivalries. ‘Love Rivalry’, which spans OOH, digital, social, influencer and PR strands, invites supporters (and non-sports fans) to enjoy some… Continue reading Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
Tag: Ulster
Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
Paddy Power celebrated The Open’s return to the bookie’s native Ireland by marking f Tiger Woods arrival with a cheeky campaign revolving around the fact that it is 10 years since the worst drive of his life. The campaign, led by online video and outdoor billboards, references the US golfing titan’s journey from rags… Continue reading Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
