Heineken leveraged its title sponsorship of European Professional Club Rugby’s ‘Champions Cup’ in Spring 2023 through an integrated ‘Love Rivalry’ campaign spearheaded by audio-enabled outdoor billboards offering fans a chance to playfully celebrate club rivalries. ‘Love Rivalry’, which spans OOH, digital, social, influencer and PR strands, invites supporters (and non-sports fans) to enjoy some… Continue reading Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
Tag: Fan Messages
Moët & Chandon Pays Tribute To Tennis Icon In Global #ToastToRoger Social Campaign
The last week of 27 September saw LVMH champagne Moët & Chandon raised a glass to Swiss tennis icon and brand ambassador Roger Federer with a celebratory global tribute called #ToastToRoger. The champagne brand set out to initiate a global celebration marking the 20-time Grand Slam winner’s retirement by incentivising fans and consumers to… Continue reading Moët & Chandon Pays Tribute To Tennis Icon In Global #ToastToRoger Social Campaign
Football Australia Sponsor Hyundai Mirrors Men’s FIFA World Cup Work Via Matilda’s ‘Thank You Letters’
As the Matildas, Australia’s women’s national team, head off to the FIFA Women’s World Cup in France, Football Federation Australia sponsor Hyundai Australia leveraged its rights with the launch of an emotional ‘Thank You Letters’ campaign. The initiative follows on from a 2018 World Cup Socceroos’ ‘Thank You Letters’ campaign (see case study) and… Continue reading Football Australia Sponsor Hyundai Mirrors Men’s FIFA World Cup Work Via Matilda’s ‘Thank You Letters’
Kansas City Royals, MLB & VLM’s Smart Baseball ‘Relay the Way’ Digital Time Capsule
Defending MLB champions Kansas City Royals, who have had back-to-back World Series appearances, are celebrating the team’s recent success at the start of the new season with a not-for-profit campaign revolving around a customised micro-chipped baseball containing thousands of fan messages. To mark the Opening Day of the new MLB season and leverage KC… Continue reading Kansas City Royals, MLB & VLM’s Smart Baseball ‘Relay the Way’ Digital Time Capsule
Rousey’s UFC ‘Revolution’ Film & Reebok Instagram Handwrap MMA Fight Promos
‘Every revolution starts with a fight’ – well that’s the tagline of the striking Reebok/UFC marketing campaign promoting the UFC bantamweight battle between Ronda Rousey and Holly Holm. Led by chill-inducing long form film that tells the fighters’ stories: from Rousey witnessing her first judo bout when she was 11, to a 16-year-old Holm… Continue reading Rousey’s UFC ‘Revolution’ Film & Reebok Instagram Handwrap MMA Fight Promos
