The last week of 27 September saw LVMH champagne Moët & Chandon raised a glass to Swiss tennis icon and brand ambassador Roger Federer with a celebratory global tribute called #ToastToRoger. The champagne brand set out to initiate a global celebration marking the 20-time Grand Slam winner’s retirement by incentivising fans and consumers to… Continue reading Moët & Chandon Pays Tribute To Tennis Icon In Global #ToastToRoger Social Campaign
Tag: Champagne
Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
Ambushing ‘Wimbledon Mania’ has become an annual British tradition – remember when supermarket Morrisons renamed its Wimbledon store ‘Murrisons’ and ‘Murraywins’ in 2013 (see case study) – and this year’s tournament piggyback pun winner was surely men’s grooming brand Below the Belt’s billboard for its “Fresh & Dry Balls” talc range using the simple tagline… Continue reading Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
Moet Film/Poll Twins US Open & Federer Sponsorships
Moët & Chandon combines its brand ambassador deal with Roger Federer with its sponsorship of the US Open in a new multichannel campaign continuing its 270th anniversary celebrations. The wine maker, which is the official champagne partner of the biggest US tennis tournament, is rolling out a campaign that spans traditional advertisements and hospitality-driven… Continue reading Moet Film/Poll Twins US Open & Federer Sponsorships
