New campaigns from Formula One (F1) series sponsor Heineken and the activation of recent team sponsorships by Peroni and Estrella demonstrate that no- and low-alcohol beer marketers continue to see sport in general and motor racing in particular as ideal promotional platforms. The new F1 season has already seen Heineken champion its 0.0 brand through… Continue reading Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid
Tag: Water
Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads
An outdoor poster element spearheaded a February 2024 campaign from Britvic-owned water brand Ballygowan activating its rights as the Official Water Partner to Irish Rugby through the 2024 Guinness 6 Nations. Spearheaded by giant 48-sheet posters and a Pearse Street Station (Dublin) outdoor takeover supported by social content, on-pack and social content extended the brand’s… Continue reading Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads
Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Ballygowan set out to position its water product as ‘the’ drink that powers Ireland’s leading sportsmen and women by activating its Ireland Rugby Football Union (IRFU) sponsorship during the Guinness 6 Nations with a campaign called ‘Wild Like No Other’. Created in partnership with TBWA\Dublin, the campaign seeks to draws out the parallels and… Continue reading Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
Liquid Death is leveraging Super Bowl LVI in through an inventive, challenger campaign that combines football, sports betting and witchcraft to try and win money on the Big Game. The drinks outfit claims it is the first brand ever to place a bet on the Big Game with a $50,000 punt on the underdogs… Continue reading Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Canned water company Liquid Death teamed up with investor, athlete ambassador and skateboard icon to create a limited edition set of skateboards painted with the Hawk’s own blood. The boards were created by Prime Skateboards and Liquid Death took a vial of Hawk’s blood and mixed it with the paint – ensuring there was… Continue reading Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Thank You Key Workers – evian & Wimbledon
Evian’s ‘Thank You Key Workers’ was the Official Water of Wimbledon’s 2020 campaign (running in July), based around a ticket/experience giveaway for the 2021 tournament for heroes on the UK’s front line battling the pandemic. Territory: UK Agency: Inside Ideas Group (Creative), Freuds (PR), Procure Worldwide (Influencers), Wavemaker (Media) Objectives … Continue reading Thank You Key Workers – evian & Wimbledon
Man City & Xylem ‘Closer Than You Think / Closer To Home’ Campaign Targets Global Water Challenges
Manchester City and water tech provider partner Xylem have launched a new cause campaign called ‘Closer Than You Think’ that aims to educate football fans on the risks posed by water complacency. The campaign, created in tandem by sports agency Lagardère Plus, aims to showcase how all country around the world faces serious and… Continue reading Man City & Xylem ‘Closer Than You Think / Closer To Home’ Campaign Targets Global Water Challenges
Water Brand Pump Kicks Off 2018 Toyota AFL Premiership Season With ‘Pump Up Your Team’ Campaign
Pump, which has extended its status as the official water brand of the AFL through the 2018 season, has launched a new wave of work within its ongoing ‘Pump Up Your Team’ AFL activation. The initiative, developed with agency Gemba, sees the water brand changing its iconic packaging to feature all of the AFL’s… Continue reading Water Brand Pump Kicks Off 2018 Toyota AFL Premiership Season With ‘Pump Up Your Team’ Campaign
AB InBev Budweiser Big Game Spot Shines Light On Disaster Relief Progamme
Long-time Super Bowl spot buyer Budweiser’s Big Game ad for 2018 focuses on its disaster relief efforts and aims to raise further funds for the NFL official brewer’s cause programme. Over the previous 30 years, Budweiser has donated 79 million cans of water to disaster relief and last year alone its relief programme distributed… Continue reading AB InBev Budweiser Big Game Spot Shines Light On Disaster Relief Progamme
Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Evian launched its 2017 Wimbledon Championships campaign in late June with multi-platform activation programme that spans digital content, athlete ambassadors, OOH work, on-pack promotion, in-store and at-event hospitality and also includes geo- and time-targeted ads. The initiative, reportedly backed with a marketing investment worth around £1.9m, saw Evian launch a £350,000, month-long fresh tennis… Continue reading Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Evian’s CGI ‘Baby Lydia (Ko)’ Integrated Campaign Activates Home Town LPGA Golf Major
LPGA world number one Lydia Ko is the face of the 2016 Evian Championship title sponsor’s ‘Baby Lydia’ integrated campaign. Well, a computer generated baby lookalike (wearing Ko’s signature golf gear and even her on-shirt ANZ sponsor branding) is anyway. To commemorate Evian endorser Ko’s first major victory on her return to the… Continue reading Evian’s CGI ‘Baby Lydia (Ko)’ Integrated Campaign Activates Home Town LPGA Golf Major
Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
Ambushing ‘Wimbledon Mania’ has become an annual British tradition – remember when supermarket Morrisons renamed its Wimbledon store ‘Murrisons’ and ‘Murraywins’ in 2013 (see case study) – and this year’s tournament piggyback pun winner was surely men’s grooming brand Below the Belt’s billboard for its “Fresh & Dry Balls” talc range using the simple tagline… Continue reading Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
