Liquid Death is leveraging Super Bowl LVI in through an inventive, challenger campaign that combines football, sports betting and witchcraft to try and win money on the Big Game. The drinks outfit claims it is the first brand ever to place a bet on the Big Game with a $50,000 punt on the underdogs… Continue reading Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
Tag: Challenger Brand
Retailer Footasylum’s Gen Z Targeted Festive Spot Hijacks Harry Redknapp’s Traditional Christmas
UK sportswear and streetwear retailer Footasylum rolled out its first ever Christmas advert which is themed around clashing festive cultures and which challenges the viewer to reimagine Christmas traditions. The hero commercial, called ‘Tradition is Boring’, stars Harry and Sandra Redknapp who appear in a seemingly picture-perfect, Downton Abbey style Christmas scene before things… Continue reading Retailer Footasylum’s Gen Z Targeted Festive Spot Hijacks Harry Redknapp’s Traditional Christmas
