BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
Tag: Sports Betting
Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
Liquid Death is leveraging Super Bowl LVI in through an inventive, challenger campaign that combines football, sports betting and witchcraft to try and win money on the Big Game. The drinks outfit claims it is the first brand ever to place a bet on the Big Game with a $50,000 punt on the underdogs… Continue reading Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
ParionsSport’s ‘We Are The Bettors’ Online & POS French Campaign Shines Light On Expert Betters
A new campaign from French bookie ParionsSport, called simply ‘We Are The Bettors’, sees the bookmaker seek to consolidate its marketing leading position and engage the key target segment of the toughest, most expert and most experienced betters. Working with agency Rosapark, the creative shines the spotlight on expert gamblers – those intense, experienced… Continue reading ParionsSport’s ‘We Are The Bettors’ Online & POS French Campaign Shines Light On Expert Betters
