Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series

The first week of April saw Hotels.com team up with JOE Media and a line-up of player ambassadors to launch a new content series leveraging its UEFA Champions League sponsorship which sets out to inspire soccer supporters to start planning their next trip to an away game.   Launched as the tournament’s quarter finals got… Continue reading Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series

Retailer Footasylum’s Gen Z Targeted Festive Spot Hijacks Harry Redknapp’s Traditional Christmas

UK sportswear and streetwear retailer Footasylum rolled out its first ever Christmas advert which is themed around clashing festive cultures and which challenges the viewer to reimagine Christmas traditions.   The hero commercial, called ‘Tradition is Boring’, stars Harry and Sandra Redknapp who appear in a seemingly picture-perfect, Downton Abbey style Christmas scene before things… Continue reading Retailer Footasylum’s Gen Z Targeted Festive Spot Hijacks Harry Redknapp’s Traditional Christmas