Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign

On 19 May Trivago unveiled its new training kit partnership with Chelsea FC which saw the Expedia-owned hotel/accommodation web services company turn the West London club’s Stamford Bridge stadium into ‘Stamford Beach’ for a VIP event which saw the pitch turned into a tropical island.   The stunt included a sandy beach and tiki bar… Continue reading Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign

Hotels.Com & Eric Cantona Offer ‘Do Not Disturb Suites’ For UEFA Champions League Final

On 10 May UEFA partner Hotels.com rolled out a 2021 Champions League Final activation fronted by ambassador Eric Cantona and built around a collection of limited edition ‘Do Not Disturb Suites’.   Fans who book one of the bespoke soccer suites in the nine participating premium hotels will ‘enjoy an uninterrupted viewing experience of the… Continue reading Hotels.Com & Eric Cantona Offer ‘Do Not Disturb Suites’ For UEFA Champions League Final

UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream

Launched ahead of the UEFA Champions League Quarter-Finals, official tournament partner Hotels.com’s TV-led ‘Decent Proposal’ activation rolled out in France, Sweden and the UK in mid-April inspiring soccer supporters to dream up their ideal away football experience.   Rolling out as pandemic restrictions begin to ease in some European countries, the multi-market campaign, developed by… Continue reading UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream

Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series

The first week of April saw Hotels.com team up with JOE Media and a line-up of player ambassadors to launch a new content series leveraging its UEFA Champions League sponsorship which sets out to inspire soccer supporters to start planning their next trip to an away game.   Launched as the tournament’s quarter finals got… Continue reading Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series

Expedia Leverages New Liverpool Fc Sponsorship Via ‘With You All The Way’ Campaign

The start of March saw digital travel giant Expedia launch a new campaign leveraging its new ‘official travel companion’ partnership with current Premier League champions Liverpool Football Club called ‘With You All The Way’.   The hero commercial launched on television during the team’s Premier League game against Chelsea on 4 March and then rolled… Continue reading Expedia Leverages New Liverpool Fc Sponsorship Via ‘With You All The Way’ Campaign

‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special

6 August saw official UEFA Champions League partner Hotels.com leverage the tournament restart through a multi-market activation – spanning media, PR and experiences – built around encouraging fans to watch the final stages of the competition from somewhere special this year.   The initiative, developed in harness with agency Octagon, sets out to help football… Continue reading ‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special

Hotels.com Partners With Cantona For UEFACL Campaign To Encourage UK Fans To Be Cultured

Forget kebabs, pubs and full English fry ups, Eric Cantona and Hotels.com have launched a guide to being the perfect travelling fan ahead of the UEFA Champions League Final in Madrid.   As supporters of Tottenham Hotspur FC and Liverpool FC descend on Madrid for the all English 2019 UEFA Champions League Final on 1… Continue reading Hotels.com Partners With Cantona For UEFACL Campaign To Encourage UK Fans To Be Cultured