On 19 May Trivago unveiled its new training kit partnership with Chelsea FC which saw the Expedia-owned hotel/accommodation web services company turn the West London club’s Stamford Bridge stadium into ‘Stamford Beach’ for a VIP event which saw the pitch turned into a tropical island. The stunt included a sandy beach and tiki bar… Continue reading Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
Tag: Stadium Stunt
Chevy Axes World Series ‘Silverado Strong’ Stunt
Major League Baseball’s strategy of using its showpiece World Series to raise awareness of the joint cause programmes of the league and its partners is not only admirable, but also potentially provides a fine template for powerful rights owner/sponsor CSR alliances. But when the partnership lacks genuine synergy there can be potentially disastrous consequences.… Continue reading Chevy Axes World Series ‘Silverado Strong’ Stunt
