On 1 April, Major League Baseball (MLB) sponsor Chevrolet celebrated the Opening Day of the new 2021 season with an epic commercial voiced by actor James Earl Jones and called ‘Field Of Dreams’. Indeed, the actor’s audio is taken from the famous 1989 movie of the same title: “People will come and they’ll watch… Continue reading MLB Sponsor Chevy Activates Opening Day Via James Earl Jones’ Narrated ‘Field Of Dreams’
Tag: Official Vehicle
Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
Activating its worldwide partnership of the Rugby World Cup, the tournament’s official vehicle celebrates grassroots youth rugby through an initiative set in the countries competing at Japan 2019 aiming to shows how rugby is for everyone regardless of shape, size, ability, colour or gender. Working with agency Spark44, Land Rover rolled out a global… Continue reading Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
NBA Sponsor Kia Turns To LeBron For US Luxury Drive
Kia, which recently extended its contract as the official automotive partner of the NBA, celebrates the new basketball season with a LeBron James fronted campaign for its K900 luxury sedan called ‘Fit For A King’. Led by a nationwide TV spot, which features James emerging from a K900 at a red carpet event as… Continue reading NBA Sponsor Kia Turns To LeBron For US Luxury Drive
Chevy Axes World Series ‘Silverado Strong’ Stunt
Major League Baseball’s strategy of using its showpiece World Series to raise awareness of the joint cause programmes of the league and its partners is not only admirable, but also potentially provides a fine template for powerful rights owner/sponsor CSR alliances. But when the partnership lacks genuine synergy there can be potentially disastrous consequences.… Continue reading Chevy Axes World Series ‘Silverado Strong’ Stunt
