A new campaign, created by agency We Are Social Sport, promotes Audi’s multi-year sponsorship deal with Tottenham Hotspur by giving six young Tottenham Hotspur FC academy players an opportunity to ask their Spurs idols anything. The creative features Spurs stars Lucus Moura, Eric Dier, Jan Vertonghen, Kyle Walker-Peters and Josie Green who team up… Continue reading Audi Activates Spurs Sponsorship Via Academy/First Team ‘Ask Me Anything’ Initiative
Tag: Official Car Partner
Audi Showcases New Spurs Stadium Via Cockerel Fronted Social Campaign Ahead OF CL Final
Tottenham Hotspur partner Audi UK brought the team’s iconic cockerel mascot for an ad adventure for a social campaign showcasing the club’s new stadium and leveraging the 1 June UEFA Champions League Final. The campaign, created and produced in harness with agency We Are Social Sport and We Are Social Studios, sees sponsor Audi… Continue reading Audi Showcases New Spurs Stadium Via Cockerel Fronted Social Campaign Ahead OF CL Final
Mercedes Puts ESL Esports Sponsorship At The Core Of Its Ambitious New Global ‘Grow Up’ Marketing Project
Mercedes-Benz activates its status as international premium partner of Electronic Sports League (ESL) One through an integrated activation spearheaded by a blockbuster cinema and television commercial called ‘Grow Up In eSports With Mercedes-Benz’. The spot urges aspirational young adults to literally ‘grow up in a new generation of sports’ as its champions the way that eSports, its… Continue reading Mercedes Puts ESL Esports Sponsorship At The Core Of Its Ambitious New Global ‘Grow Up’ Marketing Project
Fowler’s ‘Drive To Victory’ Webfilms Front Mercedes’ Integrated Masters Work
Mercedes-Benz ran an integrated, multi-strand activation programme leveraging its sponsorship of The Masters in early April that ranged from US TV commercials on CBS, online banners, rotating logos on the official Masters website and providing an on-course VIP complimentary car service. Its status as one of three global sponsors means slots on the very… Continue reading Fowler’s ‘Drive To Victory’ Webfilms Front Mercedes’ Integrated Masters Work
Hyundai Spots & Experience Launches 1st Official NFL Campaign ‘Because Football’
One of the NFL’s newest sponsors, official automotive partner Hyundai, is rolling out its first campaign – Because Football – as an official rights holder led by two new TV spots which aired nationwide on kick-off Thursday. The first 30-second commercial, ‘D-Gate’, features passionate Arizona Cardinals fans and promotes its recently redesigned Tucson SUV… Continue reading Hyundai Spots & Experience Launches 1st Official NFL Campaign ‘Because Football’
NBA Sponsor Kia Turns To LeBron For US Luxury Drive
Kia, which recently extended its contract as the official automotive partner of the NBA, celebrates the new basketball season with a LeBron James fronted campaign for its K900 luxury sedan called ‘Fit For A King’. Led by a nationwide TV spot, which features James emerging from a K900 at a red carpet event as… Continue reading NBA Sponsor Kia Turns To LeBron For US Luxury Drive
Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
2013 is the car brand’s record 10th year as the main sponsor of Tour de France and in a decade as official support vehicle there has not been a single Skoda breakdown on the Tour. This impressive factoid lies at the heart of the car brand’s multi-market 2013 Tour de France TV spot which… Continue reading Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
