Mercedes-Benz activates its status as international premium partner of Electronic Sports League (ESL) One through an integrated activation spearheaded by a blockbuster cinema and television commercial called ‘Grow Up In eSports With Mercedes-Benz’. The spot urges aspirational young adults to literally ‘grow up in a new generation of sports’ as its champions the way that eSports, its… Continue reading Mercedes Puts ESL Esports Sponsorship At The Core Of Its Ambitious New Global ‘Grow Up’ Marketing Project
Tag: Car Giveaway
Hyundai’s MK Awards South African ‘Superband’
If it worked for The Travelling Willburys, The Highwaymen and Cream, why not for Hyundai? The auto brand activated its sponsorship of the MK Awards, South Africa’s major annual music ceremony, by giving fans the chance to put together the Hyundai Supergroup. MK, a predominantly Afrikaans music channel, held its 7th MK Awards… Continue reading Hyundai’s MK Awards South African ‘Superband’
