As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
Tag: TCS New York City Marathon
Michelob Ultra & Shalane Flanagan Offer Beer Drinkers A Chance To Run The New York Marathon
Marathon runners and beer drinkers aren’t always the most obvious bedfellows, but New York Marathon partner Michelob Ultra is leveraging its tie-up with a rare chance to train with a champion and run for the brand’s own team. Michelob Ultra has launched a contest that challenges its consumers by asking them an unlikely question:… Continue reading Michelob Ultra & Shalane Flanagan Offer Beer Drinkers A Chance To Run The New York Marathon
