New campaigns from Formula One (F1) series sponsor Heineken and the activation of recent team sponsorships by Peroni and Estrella demonstrate that no- and low-alcohol beer marketers continue to see sport in general and motor racing in particular as ideal promotional platforms. The new F1 season has already seen Heineken champion its 0.0 brand through… Continue reading Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid
Tag: Tequila
El Jimador Leverages With Cup With Spot Showing How Soccer & Tequila Bring Rivals Together
Tequila brand El Jimador is celebrating Russia 2018 with a campaigned called ‘Celebrate The Moment’ that is about both brotherly love and respect as well as football. The Brown-Forman booze brand aims to leverage the global glut of football fever with a tournament linked marketing campaign that is spearheaded by an animated spot telling… Continue reading El Jimador Leverages With Cup With Spot Showing How Soccer & Tequila Bring Rivals Together
