New campaigns from Formula One (F1) series sponsor Heineken and the activation of recent team sponsorships by Peroni and Estrella demonstrate that no- and low-alcohol beer marketers continue to see sport in general and motor racing in particular as ideal promotional platforms. The new F1 season has already seen Heineken champion its 0.0 brand through… Continue reading Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid
Tag: Liquid Death
Liquid Death Canned Water ‘Hoops Head’ Sees Jalen Green Play Basketball With Severed Head
Canned water brand Liquid Death teamed up with Houston Rockets’ Jalen Green for a typically macabre marketing stunt based around playing basketball with a severed head and a Hoop Head branded ball giveaway. The brand linked with shooting guard Green, who is also a Liquid Death investor, for a gratuitously gnarly campaign spearheaded by… Continue reading Liquid Death Canned Water ‘Hoops Head’ Sees Jalen Green Play Basketball With Severed Head
