Evian launched its 2017 Wimbledon Championships campaign in late June with multi-platform activation programme that spans digital content, athlete ambassadors, OOH work, on-pack promotion, in-store and at-event hospitality and also includes geo- and time-targeted ads. The initiative, reportedly backed with a marketing investment worth around £1.9m, saw Evian launch a £350,000, month-long fresh tennis… Continue reading Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Tag: #WimbledonWatch
Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
Official Wimbledon water brand Evian’s 2015 tournament campaign ‘Wimbledon Watch’ is built around a daily showcase of the most emotional reactions to the Grand Slam both on- and off-court. Evian partnered with long-term ambassador Maria Sharapova to be the face of the campaign and Sharapova hosted the first episode of #Wimblewatch on YouTube. … Continue reading Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
