More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Tag: Experienital
FIFA Partner Hyundai Activates World Cup & Invites Aussies To ‘Have A Fling With Football’
FIFA global partner, Australian league title brand and Football Federation Of Australia sponsor Hyundai launched a new national, multi-platform campaign ahead of Russia 2018 urging all Aussies to ‘Have A Fling With Football’. The Hyundai Motor Company Australia, the self-described proudest Aussie football fan, launched its FIFA World Cup campaign in early June with… Continue reading FIFA Partner Hyundai Activates World Cup & Invites Aussies To ‘Have A Fling With Football’
Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
Official Wimbledon water brand Evian’s 2015 tournament campaign ‘Wimbledon Watch’ is built around a daily showcase of the most emotional reactions to the Grand Slam both on- and off-court. Evian partnered with long-term ambassador Maria Sharapova to be the face of the campaign and Sharapova hosted the first episode of #Wimblewatch on YouTube. … Continue reading Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
Sport England’s Integrated #ThisGirlCan Inspires Women
Sport England rolls out the core creative in its bold, new ‘This Girl Can’ initiative to encourage women of all sizes and fitness levels to enjoy sport. It celebrates women who are doing their sports/exercise no matter how they do it, how they look or even how sweaty they get. Building on the… Continue reading Sport England’s Integrated #ThisGirlCan Inspires Women
SXSW Super Sponsor Chevy Multi-Part Austin Activation
In keeping with South By Southwest’s polymath, multi-disciplined tech/music/art/media span, official car sponsor is rolling out a suite of activation initiatives at the 2013 festival. Chevrolet has been the main auto sponsor of SXSW festival for the last four years in the twin roles of both ‘Super Sponsor’ and ‘Official Ride’. From its… Continue reading SXSW Super Sponsor Chevy Multi-Part Austin Activation
P&G Gives Olympian Mums A Family Home Experience
A core part of the IOC TOP global partner’s at-Games plan for London 2012 was P&G’s Family Home – a hospitality and experiential initiative that the brand itself describes as a ‘home-away-from-home’ for athletes and families during the Olympic Games. Mums and families of many Olympians (including the 150 sponsored by P&G itself)… Continue reading P&G Gives Olympian Mums A Family Home Experience
