Chevrolet returned as a South By Southwest (SXSW) Super with an activation programme built around the idea of how new technologies, innovation, connectivity and imagination can combine to radically change the driving experience. It’s most visible on-street initiative sees the car giant offer a fleet of attendee vehicles acting as complimentary SXSW transport utilities… Continue reading Chevy SXSW: Useful, Fun, Mentor, Workshops & Tech Showcase
Tag: Super Sponsor
SXSW Super Sponsor Chevy Multi-Part Austin Activation
In keeping with South By Southwest’s polymath, multi-disciplined tech/music/art/media span, official car sponsor is rolling out a suite of activation initiatives at the 2013 festival. Chevrolet has been the main auto sponsor of SXSW festival for the last four years in the twin roles of both ‘Super Sponsor’ and ‘Official Ride’. From its… Continue reading SXSW Super Sponsor Chevy Multi-Part Austin Activation
