Before the end of 2016, Olympic and Paralympic sponsor Panasonic ran launched new content in its multi-platform ‘Beautiful Japan Towards 2020’ initiative – spearheaded by a TVC driving viewers to a core web platform hosting an extensive online video series. This online film series, one of the first 2020 activations from any major Olympic… Continue reading IOC Partner Panasonic Rolls Out New ‘Beautiful Japan Towards 2020’ Olympic Campaign Content
Tag: TOP Sponsor
P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
Late September and early October sees IOC TOP sponsor P&G begin to roll out its global campaign for the Sochi 2014 Olympic Winter Games: once again its Olympic work revolves around the ‘Thank You Mum’ extension of its umbrella ‘Proud Sponsor Of Mums’ positioning. A central TV spot, with echoes of its award winning… Continue reading P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App
McDonald’s in China creates a mobile game to augment its Olympic sponsorship with a ‘phone shaking’ real time challenge. During the 2012 London Olympics, McDonald’s in China wanted to generate the same enthusiasm from Chinese customers as they had displayed during the Beijing Games. Of course, the official Olympic sponsor and partner was faced with the… Continue reading McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App
P&G Gives Olympian Mums A Family Home Experience
A core part of the IOC TOP global partner’s at-Games plan for London 2012 was P&G’s Family Home – a hospitality and experiential initiative that the brand itself describes as a ‘home-away-from-home’ for athletes and families during the Olympic Games. Mums and families of many Olympians (including the 150 sponsored by P&G itself)… Continue reading P&G Gives Olympian Mums A Family Home Experience
Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Following this year’s earlier UK ‘Flow Faster’ London 2012 work from Saatchi & Saatchi (featuring Usain Bolt), Visa and agency TBWA is now rolling out its global ‘Legends’ campaign within its ‘Go World’ Olympic programme. Unlike the earlier ‘behavioural change’ aims of the previous UK Olympic work, this global campaign has more of… Continue reading Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched with just a couple of month’s to go before the start of London 2012, Great Start is essentially a UK coaching initiative. It aims to inspire… Continue reading Gillette’s ‘Great Start’ Facebook Coaching Grants
P&G’s Global Olympics Ad: ‘Mum Is Best & Hardest Job’
Being a mum is the hardest job in the world. But it is also the best! This is the message (and tagline) that lies at the heart of the global strand of P&G’s multi-faceted, global/local London 2012 campaign. A flagship series of TV spots, which continues the FMCG giant’s ongoing umbrella ‘Thank… Continue reading P&G’s Global Olympics Ad: ‘Mum Is Best & Hardest Job’
McDonald’s London 2012 Kids-Led Activity ‘Mascotathon’
In the UK McDonald’s has launched a new child-aimed London 2012 campaign aiming to promote active movement called ‘Mascotathon’. The creative, which revolves around the one-eyed London 2012 mascot characters ‘Wenlock and Mandeville’, ties in with a new Olympic kids Happy Meal and aims to engage and encourage children to exercise. McDonald’s,… Continue reading McDonald’s London 2012 Kids-Led Activity ‘Mascotathon’
