Aiming to get Americans sports fans hyped up for the world’s biggest sports event, US tournament broadcaster Fox Sports has teamed up with creative agency Wieden & Kennedy New York to launch an integrated, fun-filled promotional onslaught to promote its Russia 2018 coverage. Launched 30-days before kick-off, the campaign is spearheaded by a 90-second,… Continue reading Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Tag: TV sport
P&G ‘Pick Them Up – Thank You Mum’ For Winter Games
‘Pick them Back Up’ sees IOC TOP partner P&G update its ongoing Proud Sponsors of Mums initiative (launched for London 2012) for the Sochi 2014 Winter Olympics via another blockbuster emotional TV spot which has already racked up almost 13 million YouTube views. The new global spot continues in the same theme and creative… Continue reading P&G ‘Pick Them Up – Thank You Mum’ For Winter Games
McDonald’s London 2012 Kids-Led Activity ‘Mascotathon’
In the UK McDonald’s has launched a new child-aimed London 2012 campaign aiming to promote active movement called ‘Mascotathon’. The creative, which revolves around the one-eyed London 2012 mascot characters ‘Wenlock and Mandeville’, ties in with a new Olympic kids Happy Meal and aims to engage and encourage children to exercise. McDonald’s,… Continue reading McDonald’s London 2012 Kids-Led Activity ‘Mascotathon’
