The first week of December saw The Lawn Tennis Association (LTA), the UK’s tennis national governing body, roll out a new ‘Colour Holders’ online initiative which sets out to acknowledge and celebrate players who have represented Great Britain at tennis. From the early 20th Century right up until the 1980s, all players representing Great… Continue reading LTA (Re)Launches ‘Colour Holders’ Programme For All Players Who Have Ever Represented Britain
Tag: Great Britain
BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
The ‘I Am Team GB’ initiative, launched in tandem by Team GB, the British Olympic Association (BOA) and Official Mobility Partner Toyota, culminated on Saturday 24 August with the Nation’s Biggest Sports Day: a day of sport and physical activity including over 400 events across the UK. The Nation's Biggest Sports Day kicks off tomorrow! It's… Continue reading BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’
The second half of November saw the Lawn Tennis Association encourage UK tennis fans to ‘Back The Brits’ by sharing a social message of support for the Aegon GB David Cup Team and thus enter a competition to have their name on the player’s tracksuits for the tournament final. The campaign, called ‘Write Your… Continue reading LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’
Coca-Cola’s ‘My Beat Maker’ Olympic App & Spotify Tie-In
Coca-Cola has launched its Olympics ‘My Beat Maker’ app – a funky, fun mobile device that detects the movements of users’ phones and converts them into music thus enabling users to make their own beats. The music itself is based on the Mark Ronson and Katy B official Coca-Cola London 2012 anthem ‘Anywhere in… Continue reading Coca-Cola’s ‘My Beat Maker’ Olympic App & Spotify Tie-In
McDonald’s London 2012 Kids-Led Activity ‘Mascotathon’
In the UK McDonald’s has launched a new child-aimed London 2012 campaign aiming to promote active movement called ‘Mascotathon’. The creative, which revolves around the one-eyed London 2012 mascot characters ‘Wenlock and Mandeville’, ties in with a new Olympic kids Happy Meal and aims to engage and encourage children to exercise. McDonald’s,… Continue reading McDonald’s London 2012 Kids-Led Activity ‘Mascotathon’
