The core kick-off for MasterCard’s 2016 BRIT Awards activation saw music maestro Mark Ronson produce a fan-created cover of his hit Uptown Funk as a ‘Priceless Surprise’. Targeting music lovers across Great Britain, the fan/musician initiative runs across Facebook and YouTube, plus paid social advertising, a major PR push, plus BRIT Awards sponsorship idents,… Continue reading MasterCard BRITS Work Led By Ronson’s YouTube Super-Group Uptown Funk Surprise
Tag: Mark Ronson
GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists. The partnership between Hyundai and the Recording Academy itself is based on the online Grammy Amplifier – an online music space that not only mentors new artists, but also provides them with an opportunity to elevate their… Continue reading GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Coca-Cola’s ‘My Beat Maker’ Olympic App & Spotify Tie-In
Coca-Cola has launched its Olympics ‘My Beat Maker’ app – a funky, fun mobile device that detects the movements of users’ phones and converts them into music thus enabling users to make their own beats. The music itself is based on the Mark Ronson and Katy B official Coca-Cola London 2012 anthem ‘Anywhere in… Continue reading Coca-Cola’s ‘My Beat Maker’ Olympic App & Spotify Tie-In
Ronson Leads Coke’s 2012 Move To the Beat Campaign
On 16 February, at a press launch in East London beneath the shadow of the Olympic Stadium, IOC TOP programme partner Coca-Cola unveiled its global London 2012 marketing campaign – ‘Move To The Beat’. The initiative’s spearhead is a Coca-Cola music release, Anywhere In The World, a track by GRAMMY award winning producer… Continue reading Ronson Leads Coke’s 2012 Move To the Beat Campaign
