Cricket South Africa (CSA)’s theme song for the ICC T20 World Cup, ‘I’m On Fire’, has gone viral partly driven by the song-and-dance skills of swashbuckling cricket superstar and front man AB de Villiers. While other players also appear in the video, it is the big hitting de Villiers (one of the most destructive… Continue reading Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
Tag: Fan Support
LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’
The second half of November saw the Lawn Tennis Association encourage UK tennis fans to ‘Back The Brits’ by sharing a social message of support for the Aegon GB David Cup Team and thus enter a competition to have their name on the player’s tracksuits for the tournament final. The campaign, called ‘Write Your… Continue reading LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’
O2’s #WearTheRose England RWC Campaign’s Fan-Created Social Video Compilation
As coach Start Lancaster picked his final squad and prepares for the final warm up match before the 2015 Rugby World Cup, principal team sponsor O2 rolls out a new strand in its ongoing #WearTheRose campaign in the form of a consumer-created fan support film. As the mobile telco bids to boost support for… Continue reading O2’s #WearTheRose England RWC Campaign’s Fan-Created Social Video Compilation
Pilsen’s Colombian Fan App Measures Football Passion
Beer brand Pilsen is measuring Colombian football fan passion levels with a mobile app that leverages its sponsorship of the country’s oldest club Deportiva Independiente Medellín (DIM). DIM, who currently play in the Colombian first division, are a legendary team in the country with five national championships. Nicknamed the ‘Poderoso’ (‘The Mighty’), the… Continue reading Pilsen’s Colombian Fan App Measures Football Passion
