The theme of Kohl’s Oscars campaign is ‘gratitude’ and the TV ad approach pays homage to classic Oscars winners’ acceptance speeches: with speech narrative played over family moments that ‘celebrate the viewers success and accomplishments’. Kohl’s month long activation, running under the ‘All the Good Stuff’ tagline, revolves around four TV ads during the broadcast… Continue reading Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events
Tag: Second Screen
NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
The National Hockey League (NHL) has linked with partner GoPro to invite fans to share their own 2015 Stanley Cup Playoffs videos for a social and digital campaign called ‘My Playoff Moments’. Across its own social media and digital channels, the NHL is encouraging hockey lovers around the world to submit their personal playoff… Continue reading NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
Accenture’s 6 Nations App Is Tech & Analytics Showcase
Accenture has rolled out its latest version of the official 6 Nations mobile app with a focus on providing improved audience participation and interaction. Accenture’s 6 Nations activation continues to focus on delivering tech-driven enhancements that place digital fan engagement at the core of the tournament and the latest mobile app, which now includes… Continue reading Accenture’s 6 Nations App Is Tech & Analytics Showcase
Heineken #ShareTheSofa CL Twitter Q&A Aims For 100M+
Last week it was former Real Madrid and Liverpool star Fernando Morientes answering fans questions via Twitter for Heineken’s Champions league Activation #ShareTheSofa. The Spanish striker was filmed clipping a Bonsai tree in a Madrid hotel penthouse while he waited for live Twitter questions on 27 November while he covered the Real Madrid v… Continue reading Heineken #ShareTheSofa CL Twitter Q&A Aims For 100M+
Pilsen’s Colombian Fan App Measures Football Passion
Beer brand Pilsen is measuring Colombian football fan passion levels with a mobile app that leverages its sponsorship of the country’s oldest club Deportiva Independiente Medellín (DIM). DIM, who currently play in the Colombian first division, are a legendary team in the country with five national championships. Nicknamed the ‘Poderoso’ (‘The Mighty’), the… Continue reading Pilsen’s Colombian Fan App Measures Football Passion
Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Cadbury’s every innovative London 2012 sponsorship activation clocked up another first this week when it became the first brand (alongside Pepsi Max) to air a Shazam-enabled advert on the UK TV. Running during Simon Cowell’s ‘Britain’s Got Talent’ final on Saturday evening (12 May), the official Olympic treat sponsor and the Pepsi brand… Continue reading Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Budweiser’s 2nd Screen Social FA Cup Zeebox Work
Saturday’s FA Cup saw name sponsor Budweiser leverage its partnership with the Football Association through a blended second-screen, social media campaign. An integrated initiative for the showpiece final offered a range of engagement elements including a Twitter competition to win the match ball, a ‘Be The Ref’ parallel game via dual screening social TV… Continue reading Budweiser’s 2nd Screen Social FA Cup Zeebox Work
