In February top US auto racing property NASCAR and one of its flagship events Daytona 500 teamed up to create a live social activation in the form of the first-ever ‘Hashtag 500’ – a Twitter race among fans that rewarded winners with memorabilia from the NASCAR Sprint Cup Series race. The campaign, developed by… Continue reading NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
Tag: Perescope
Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events
The theme of Kohl’s Oscars campaign is ‘gratitude’ and the TV ad approach pays homage to classic Oscars winners’ acceptance speeches: with speech narrative played over family moments that ‘celebrate the viewers success and accomplishments’. Kohl’s month long activation, running under the ‘All the Good Stuff’ tagline, revolves around four TV ads during the broadcast… Continue reading Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events
