Jaguar has premiered its own brand-created movie, Desire, on Facebook as the core element of its Sundance London activation. The 12-minute film, which is also now running across Jaguar’s other digital platforms, will also be screened by Jaguar at the O2 as part of the Sundance London film festival. The short movie, starring… Continue reading Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
Tag: Shazam
Red Bull’s ‘Signature Series’ Shazam Augmented Content
Red Bull’s partnership with NBC Sports for its Signature Series featured a further third party collaboration in the form of a synchronised Shazam App offering exclusive dual screened content. A fascinating example of how companies are maximising the reach of their branded content through synchronised broadcaster partnership that include second screen exclusive branded… Continue reading Red Bull’s ‘Signature Series’ Shazam Augmented Content
Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Cadbury’s every innovative London 2012 sponsorship activation clocked up another first this week when it became the first brand (alongside Pepsi Max) to air a Shazam-enabled advert on the UK TV. Running during Simon Cowell’s ‘Britain’s Got Talent’ final on Saturday evening (12 May), the official Olympic treat sponsor and the Pepsi brand… Continue reading Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Amnesty’s Shazam Music App For Humans Rights Campaign
Amnesty International teamed up with music recognition app Shazamto to create a campaign that aims to put pressure on authorities around the world who transgress basic human rights. The partnership used Shazam as a digital signature collection mechanism. Indeed, it started like any other petition drive, but this time each digital signature would release… Continue reading Amnesty’s Shazam Music App For Humans Rights Campaign
