For a major Grammys campaign, website design platform Squarespace partnered with singer Leon Bridges – a nominee for Best R&B album and a bona fide customer with a spearhead film. The activation, developed with Austin-based agency Preacher, explores Bridges’ path to fame from washing dishes and playing coffee shops and bar gigs last year… Continue reading Squarespace Launches Long Form Films Telling Leo Bridges Story At Grammys
Tag: Passion
Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
As Tour de France fever heats up, Oakley is tweaking its ongoing, global, multi-sport ‘One Obsession’ campaign to focus on cycling – with new work rolling out fronted by twin bike ambassadors road racer Mark Cavendish and bike messenger Chas Christanson. A few weeks before Le Tour’s Grand Depart, the Luxottica owned specs brand… Continue reading Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
Pilsen’s Colombian Fan App Measures Football Passion
Beer brand Pilsen is measuring Colombian football fan passion levels with a mobile app that leverages its sponsorship of the country’s oldest club Deportiva Independiente Medellín (DIM). DIM, who currently play in the Colombian first division, are a legendary team in the country with five national championships. Nicknamed the ‘Poderoso’ (‘The Mighty’), the… Continue reading Pilsen’s Colombian Fan App Measures Football Passion
McDonald’s Euro 2012 Digital & Physical Passion Meter
McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
