Mars is asking fans to #Believe as its leverages its partnership with The FA through a new multi-channel campaign to help generate support ahead of Euro 2016. Led by a 60-second TV spot – which spearheads a £5m media investment that also spans cinema, radio and digital marketing – the campaign includes an on-pack… Continue reading Mars Returns To #Believe For Its Integrated Euro 2016 England/FA Activation
Tag: Euro Championships (UEFA)
Carlsberg Chugger Squad Reward Generous Public In Euro Ticket Street Stunt
Carlsberg’s Euro 2016 marketers continues to have fun with fresh twists on its ‘If Carlsberg did…’ concept in the UK with a charity chugger comedy street stunt strand – called ‘Giving Getting’ – in its ongoing tournament activation. The official beer brand of UEFA’s flagship national property adds a new twist to its long running… Continue reading Carlsberg Chugger Squad Reward Generous Public In Euro Ticket Street Stunt
Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Former player and manager turned pundit Chris Kamara fronts the latest phase of Carlsberg’s Euro 2016 activation in the UK by travelling on the London Underground disguised as an elderly gent in ticket giveaway hidden camera stunt. The Sky Sports broadcaster and Ladbrokes endorser takes on a brand ambassador role for the official UEFA… Continue reading Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
Kopparberg’s Tongue In Cheek ‘Swengland’ Euro 2012 Pub Packs
Early June saw Kopparberg launch its first football themed campaign in the UK as it attempted to leverage public interest in Euro 2012. The cider brand kicked-off its tactical push ahead of the England vs Sweden Euro 2012 match on 15 June by offering UK pubs and clubs across ‘Swengland’ packs. These contain… Continue reading Kopparberg’s Tongue In Cheek ‘Swengland’ Euro 2012 Pub Packs
Orange Fan Apps Spearhead Brand’s Euro 2012 Activation
UEFA Euro 2012 partner Orange has turned to apps to front its biggest sponsorship rights activation to date. Orange is leveraging its official status to try and connect its customers to the tournament and engage potential new customers through digital second screen and mobile experiences. The mobile telecoms brand has launched two free… Continue reading Orange Fan Apps Spearhead Brand’s Euro 2012 Activation
Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
To coincide with the kick off of Euro 2012, UEFA global partner adidas launches a new fan portal on photo blogging site Tumblr. The initiative will see adidas use Tumblr’ sponsorship packages to showcase unique content from the world of football, on and off the pitch. The adidas-backed official Tumblr football profile is… Continue reading Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
McDonald’s Euro 2012 Digital & Physical Passion Meter
McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
