Former player and manager turned pundit Chris Kamara fronts the latest phase of Carlsberg’s Euro 2016 activation in the UK by travelling on the London Underground disguised as an elderly gent in ticket giveaway hidden camera stunt. The Sky Sports broadcaster and Ladbrokes endorser takes on a brand ambassador role for the official UEFA… Continue reading Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Tag: Tube
EDF’s European ‘Help London Shine’ New Olympic Campaign
With one month to go before the Olympic Games, EDF launches a new European campaign called ‘Helping London 2012 shine brighter. EDF powering the Games’. Working with agency CLM BBDO, the new initiative is spearheaded by a humorous TV and cinema spot (in both 30- and 45-second versions) which revolves around Team EDF athlete… Continue reading EDF’s European ‘Help London Shine’ New Olympic Campaign
Samsung Sponsors Spanish Metro & Renames Station
Probably the most controversial sponsorship in Spain this week saw consumer electronics giant Samsung sponsor Madrid’s most famous metro station Puerto del Solo. The deal sees the station rebranded as ‘Sol Galaxy Note’. In addition to the core naming rights of the station which sits right at the centre of Madrid’s metro system the… Continue reading Samsung Sponsors Spanish Metro & Renames Station
