Nike’s ‘Play Less Nice’ Canadian hockey campaign focuses on the country’s competitive side and spans no less than nine slightly different spots: each delivering a single message about sporting manners. This campaign positions Canadians, who are stereotypically known for their cordial politeness and for their repetitive apologies and frequent use of the word ‘sorry’,… Continue reading Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics
Tag: Polite
Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Former player and manager turned pundit Chris Kamara fronts the latest phase of Carlsberg’s Euro 2016 activation in the UK by travelling on the London Underground disguised as an elderly gent in ticket giveaway hidden camera stunt. The Sky Sports broadcaster and Ladbrokes endorser takes on a brand ambassador role for the official UEFA… Continue reading Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
