As Carlsberg’s UK activation avalanche of its Euro 2016 rights continues, the latest content piece is a commercial that continues its ongoing ‘If Carlsberg did substitutions…’ concept by asking England fans to substitute pessimism for optimism. Playing on the English team’s recent track record at major international tournaments and the subsequent melancholic gloom if… Continue reading Carlsberg Euro 2016 Ad Asks England Fans To ‘Substitute Pessimism For Optimism’
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Carlsberg Chugger Squad Reward Generous Public In Euro Ticket Street Stunt
Carlsberg’s Euro 2016 marketers continues to have fun with fresh twists on its ‘If Carlsberg did…’ concept in the UK with a charity chugger comedy street stunt strand – called ‘Giving Getting’ – in its ongoing tournament activation. The official beer brand of UEFA’s flagship national property adds a new twist to its long running… Continue reading Carlsberg Chugger Squad Reward Generous Public In Euro Ticket Street Stunt
Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Former player and manager turned pundit Chris Kamara fronts the latest phase of Carlsberg’s Euro 2016 activation in the UK by travelling on the London Underground disguised as an elderly gent in ticket giveaway hidden camera stunt. The Sky Sports broadcaster and Ladbrokes endorser takes on a brand ambassador role for the official UEFA… Continue reading Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
