Finnish beer brand Sinebrychoff leveraged its long-time shirt sponsorship with ice hockey side HIFK by turning the game against local rivals TPS into an orchestral and choral concert experience called ‘Red Classics’. The at-game Red Classics experience, created in harness with agency Hasan & Partners, celebrated the brewer of the Koff brand’s 200th anniversary… Continue reading Finnish Beer Sinebrychoff Hosts HIFK ‘Red Classics’ Orchestral & Choral Hockey Game Experience
Tag: Official Beer Sponsor
Mourinho ‘Prep Talk’ Fronts New Heineken UEFA Champions League Global TVC
A few days ahead of the start of the 2016/17 UEFA Champions League, Heineken has released a spearhead TV commercial fronted by two-time winning manager Jose Mouriinho called ‘Prep Talk’. The current Manchester United boss’ inspirational, motivational and passionate team-talk sits at the heart of a narrative that aims to build excitement around the… Continue reading Mourinho ‘Prep Talk’ Fronts New Heineken UEFA Champions League Global TVC
Heineken’s Champions League Final ‘Cliché Stunt Twists Gender Stereotypes
Activating its UEFA Champions League rights around the final in Milan, Heineken in Brazil took-on gender stereotypes through a spot called ‘The Cliché’. The campaign tackles a pervasive gender stereotype head-on in a three-minute social spot that starts out a week before the big game by posing a question to unsuspecting male football fans:… Continue reading Heineken’s Champions League Final ‘Cliché Stunt Twists Gender Stereotypes
Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
UEFA Champions League official beer sponsor Heineken activated in the final host city Milan by blending outdoor and social through a ticket contest called ‘The Final Hashtag’. Heineken’s marketing team worked in harness with Publicis Italy during the second half of May to place hundreds of billboards around Milan all bearing a very, very… Continue reading Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
If Carlsberg Did Euro 2016 Sponsorship Activation ………
…It would probably be creatively rich and content-led and engage with a wider demographic cohort than the clichéd football patriotism that dominated its previous Euro 2012 ‘Fan Academy‘ work. Carlsberg’s leverage strategy for this year’s UEFA tournament is to ‘do it better for the fans’ through a campaign built around Carlsberg’s well known ‘probably… Continue reading If Carlsberg Did Euro 2016 Sponsorship Activation ………
Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Former player and manager turned pundit Chris Kamara fronts the latest phase of Carlsberg’s Euro 2016 activation in the UK by travelling on the London Underground disguised as an elderly gent in ticket giveaway hidden camera stunt. The Sky Sports broadcaster and Ladbrokes endorser takes on a brand ambassador role for the official UEFA… Continue reading Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
A new campaign from the official beer of the UEFA Champions League challenges football fans to the ultimate decision – watch the big match with your mates, or ditch them for a VIP ticket to the game. This is the dilemma Heineken offers to lifelong Roma supporter Simone in a new short film initially… Continue reading Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation
In mid July Heineken, worldwide partner of Rugby World Cup 2015, rolled out the core launch phase of the multi-platform campaign it will run through the tournament – ‘Heineken Legends’. At the forefront of the campaign is a global TV commercial fronted by two rugby legends – New Zealand’s Jonah Lomu, and South Africa’s… Continue reading Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation
Bud Light’s #UpForWhatever Extended To NBA Activation
The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal point of the beer brand’s NBA All-Star activation. The experience revolved around two genuine fans hanging out with basketball superstars for the weekend’s extravaganza. … Continue reading Bud Light’s #UpForWhatever Extended To NBA Activation
