A new integrated ad campaign from UK national tabloid The Sun is built around the power of football to bring people together and unite the nation running under the copy line ‘Eur All Invited’. The multi-channel campaign launched in 6 June and runs through the tournament until 11 July and spans TV, VOD, radio,… Continue reading The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020
Tag: Jose Mourinho
FIFA & W.H.O. Team Up With Football Coaches For A Video Series To Tackle Coronavirus
Mid March saw FIFA and the World Health Organisation (WHO) launch a video series offering ‘five key tactics’ for stopping the coronavirus threat. Fronted by a team of famous football coaches and managers, the collaboration includes a range of initiatives aimed at tackling the spread of the pandemic and aims to raise awareness of… Continue reading FIFA & W.H.O. Team Up With Football Coaches For A Video Series To Tackle Coronavirus
Swiss Watch Maker Hublot Launches Official FIFA World Cup ‘Loves Football’ Campaign
Swiss watchmaker Hublot celebrates its love of soccer through a new campaign featuring some of the sport’s greatest figures and famous football faces (from Diego Maradonna and Jose Mourinho, to Cafu and Usain Bolt) launched at a ‘Match Of Friendship at Baseworld 2018 back in March and promoted with a ddigital social spot, … Continue reading Swiss Watch Maker Hublot Launches Official FIFA World Cup ‘Loves Football’ Campaign
Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
A slapstick spot sees seasoned silverware collector and Jaguar ambassadors Andy Murray and José Mourinho star in a humorous heist spot to highlight the brand’s pre-tournament trophy tour which aims to inspire kids to take up tennis and promote the new Sportbrake. Mourinho teams up with two schoolchildren, plus some cardboard and a little… Continue reading Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
Players Front Premier League’s (Unsponsored) Primary Stars Campaign Led By ‘Try Try Again’ Spot
‘Primary Star’s sees the Premier League roll out its first solo ad campaign: an integrated initiative led by a TV spot fronted by several of the league’s biggest stars interacting with primary school kids as they read from TH Palmer’s inspirational poem ‘Try, Try, Again’. Primary Stars is the league’s central school community programme:… Continue reading Players Front Premier League’s (Unsponsored) Primary Stars Campaign Led By ‘Try Try Again’ Spot
Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
Heineken launches a new phase of its UEFA Champions League (UCL) activation, called ‘No More Excuses’, which aims to convince fans to tune in to the tournament. Timed to coincide with the start of the competition’s knock-out stages, this latest activation phase is fronted by José Mourinho, spans multiple content pieces and also features… Continue reading Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
Mourinho ‘Prep Talk’ Fronts New Heineken UEFA Champions League Global TVC
A few days ahead of the start of the 2016/17 UEFA Champions League, Heineken has released a spearhead TV commercial fronted by two-time winning manager Jose Mouriinho called ‘Prep Talk’. The current Manchester United boss’ inspirational, motivational and passionate team-talk sits at the heart of a narrative that aims to build excitement around the… Continue reading Mourinho ‘Prep Talk’ Fronts New Heineken UEFA Champions League Global TVC
